Visual Identity, Art Direction, Collateral and Experience Design for industry-leading events
My role in a fun, long-term project with Nyum Bai is to art direct a variety of photoshoots for editorial and capture the brand and aesthetic for social media (check out #nyumbaiincambodia). I have also contributed to marketing efforts and have designed various digital and print materials in addition to signage and more! Nyum Bai is a small, local Cambodian Pop-Up that draws inspiration from traditional Khmer dishes and street food, the 1950s and 60s and retro Cambodian rock. When chef Nite Yun and I aren’t planning and creating together, we are usually eating kuy teav 🍜 and jamming out to some Sinn Sisamuth.
Photographer: Paul Davies
Food Stylist: Alicia Deal
Various projects for the San Francisco Public Utilities Commission covering conservation, official notices, social media assets, logos, public outreach, educational guides and other literature.
Illustration and Infographic for social media awareness outreach for World Toilet Day
Icon design for SFPUC and SF Public Works' Adopt a Drain SF program which encourages residents to join in the efforts of keeping San Francisco's 25,000+ storm drains clear.
Sauce label designs, web maintenance, copywriting and art direction for web images for a beloved Oakland, CA restaurant.
lecheval.co | Photographs by Paul Davies
Art direction for a fun, conceptual sprinkle project | styled by Alicia Deal photographed by Paul Davies assistance by Celeste Bogle
this poster is designed to show the avocado variety grown in california, when they are in season, a fruit-to-seed ratio, shape and flavor of each fruit.
